Lifecycle marketing • CRM architecture • Email automation

Build revenue-driving engagement systems without the enterprise overhead.

Senior CRM architect focused on building systems that make lifecycle programs reliable, measurable, and scalable.



Trusted by Global Enterprises & High-Performance Leaders







Hi I'm
Nicole Wade Okereke

A Senior CRM Solutions Architect and Lifecycle Marketing Manager with 10+ years building multi-channel programs across Salesforce Marketing Cloud, Braze, Iterable, and modern e-commerce stacks.

10+ yrs

CRM & lifecycle leadership

2B+

Subscriber-scale data experience

99%

Deployment success in migrations


Complete Lifecycle Systems

I design and implement lifecycle automation across email, SMS, push, and in-app messaging. I handle the full technical process (data architecture, journey orchestration, creative execution, and QA) so your systems launch faster, perform better, and recover lost revenue without adding to your workload.

01 Lifecycle Strategy & Journey Design

I map multi-touchpoint customer journeys with behavioral triggers, segmentation frameworks, and messaging architecture that drives measurable results.☑️ Onboarding, cart/lead recovery, retention, and winback flows
☑️ Multi-channel orchestration across email, SMS, push, and in-app
☑️ A/B testing roadmaps and performance optimization


02 CRM Platform Implementation

I architect scalable data models, automated workflows, and modular email templates that reduce build time and ensure consistent delivery at scale.☑️ Data modeling, journey orchestration, and automation logic
☑️ Dynamic personalization using AMPscript, Liquid, and SQL
☑️ Platform migration support, documentation, and team training


03 Email Development & Technical Execution

I hand-code responsive HTML emails built for maintainability, deliverability, and cross-client compatibility.☑️ Modular template systems and reusable components
☑️ Litmus QA and accessibility standards
☑️ Performance optimization across 90+ email clients


04 Technical specs, documentation, and team enablement

Platforms: SFMC, Braze, Iterable, Klaviyo, Pega, ActiveCampaign, Umbraco
Development: HTML/CSS/JavaScript, AMPscript, Liquid, JSON, SQL, REST/SOAP APIs


“Working with Nicole has been an absolute dream. I actually do not know what I would have done this year without her. She is detail-oriented, a whiz at ALL the technical things I cannot wrap my head around + has created seamless systems to make my business run smoother.”

Kiki Rae

Founder at Wildly Wealthy Woman


Clear scope, strong documentation, & modular systems.

I’m comfortable in the details (SQL, APIs, email client quirks) and at the architecture level (frameworks, measurement, handoff).


Fast clarity

Audit → roadmap → prioritized execution.


Built to scale

Templates + governance + QA that teams can maintain.


Outcome-driven

Engagement, conversion, retention, and efficiency.


Full-Stack CRM Architecture.
Start to Finish.

I handle strategy, technical implementation, and team collaboration to build systems that are scalable, reliable, and built to perform.

CRM Solutions Architect

Nicole Wade Okereke

I've spent 10+ years building enterprise-scale CRM systems for Fortune 500 brands including Disney, Sony Pictures, Toyota, and the U.S. Army. I've managed database infrastructures supporting 2B+ subscribers and maintained a 99% deployment accuracy rate across complex, multi-channel programs.My work spans lifecycle strategy, technical implementation, and cross-functional collaboration, from architecting customer journeys in Braze and SFMC to hand-coding responsive email templates at scale. I bring the same rigor and efficiency to every project, whether I'm embedded with an in-house team or working as an independent consultant.


Common questions, and answers

Key details about working together. If something is unclear, book a free call and we can talk it through.

What platforms do you work with?

+

I specialize in Salesforce Marketing Cloud (SFMC) and Braze, and have extensive experience with Iterable, Klaviyo, ActiveCampaign, Pega, and Umbraco and Go Highlevel. I'm platform-agnostic and can adapt to your tech stack.

What types of projects do you take on?

+

I work on CRM implementations, lifecycle automation builds, email development at scale, platform migrations, and technical audits. Whether it's a full system buildout or targeted optimization, I focus on projects where technical rigor and strategic execution matter.

How do you approach new projects?

+

I start with discovery and technical audit to understand your current state, identify gaps, and map requirements. From there, I design the solution architecture, build and test the systems, and provide documentation and training for long-term success.

What makes your approach different?

+

I bring Fortune 500 rigor to every project, regardless of size. You get enterprise-level technical execution, proven frameworks, and a collaborative approach that focuses on building systems that last.

Are you available for contract or full-time roles?

+

I'm open to both consulting engagements and contract-to-hire opportunities with the right team. Feel free to reach out to discuss what you're looking for.


Helping clients scale with systems

Need a productized engagement system?

Explore Seven17 Systems for fixed-scope lifecycle architecture packages for mid-market e-commerce and SaaS.


Still have questions?

If you still have a question, want clarification, or aren’t sure a call makes sense yet, you can reach out using the contact form.

Share a bit about what you’re working on or what’s unclear, and I’ll get back to you with a straightforward answer. No pressure to book anything.

The form is there for questions, not commitments.


Privacy Policy


1. Introduction

Nicole Wade Okereke ("we", "our", "us") is committed to safeguarding your privacy. This Privacy Policy describes how we collect, use, and protect your personal information when you visit our website or interact with our services. By using our website, you consent to the practices outlined in this Privacy Policy. We prioritize the protection of your personal data and adhere to applicable data protection regulations.


2. Information we collect

When you engage with our services, the personal data we may collect includes your name, email address, and other information that you provide through the introductory questionnaire, onboarding questionnaire or any email correspondence. The data we collect primarily comes from interactions that you initiate with us via email or the questionnaire. We do not use cookies to track your session in our website. We use cookieless tracking technology that pseudo-anonymizes individual visitors' data, ensuring that no personally identifiable information (PII) is collected or stored. This approach allows us to collect data on user interactions, such as page views, bounce rates, and session durations, without compromising user privacy.


3. How we use your information

We use the personal data you provide to better understand your business needs and preferences, allowing us to create and manage your website effectively. Your data also helps us communicate with you regarding your project, provide updates, request clarification, and assist you with any queries. We also use your data for processing bookings or payments for our services, which are handled by third-party processors, such as Setmore and Stripe.


4. Sharing your information

We do not sell, rent, or share your personal data with third parties except where necessary for the delivery of our services. This includes sharing information with trusted third-party service providers, such as payment processors who assist with billing. These providers are contractually bound to protect your data and use it solely for the purpose of facilitating the services you requested. You should be aware that we may also share data when required by law, such as in response to legal processes or regulations.


5. Data retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including providing services to you, complying with legal obligations, or resolving any disputes. Basic contact information may be retained for record-keeping purposes and to facilitate future communications regarding our services, even after the termination of your subscription or use of our services. If you cancel your subscription or discontinue use of our services, other personal data will be retained only for a reasonable period to meet any ongoing obligations or legal requirements, after which it will be securely deleted.


6. Security of your data

We take reasonable measures to protect your personal data from unauthorized access, alteration, or disclosure. While we implement industry-standard security protocols, no method of transmission over the internet or method of electronic storage is entirely secure. As such, we cannot guarantee absolute security of your data.


7. Your rights

You have certain rights regarding the personal data we hold about you. These rights include the ability to access the personal data we have collected, request corrections to any inaccurate information, and ask for the deletion of your personal data, subject to applicable legal exceptions. To exercise any of these rights, you may contact us, and we will respond to your request in accordance with applicable law.


8. Third-party links

Our website may contain links to third-party websites. Please be aware that we are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.


9. Changes to this privacy policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. If any significant changes are made, we will notify you either by email or by posting a notice on our website. We encourage you to review this policy periodically to stay informed about how we are protecting your data.


10. Contact

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us through our contact info.

Terms of Use


1. Introduction

By accessing or using this website, you agree to comply with and be bound by these Terms of Use. These terms constitute a legally binding agreement between you and Nicole Wade Okereke. If you do not agree to these terms, you must discontinue using this website immediately.


2. Website use

You are granted a limited, non-exclusive, revocable license to access and use this website for informational purposes only. By using this website, you agree to refrain from using the website in any unlawful manner or in violation of any applicable laws or regulations, engaging in any conduct that disrupts or inhibits the website's functionality or security, attempting to gain unauthorized access to any portion of the website, other systems, or networks connected to the website.


3. Intellectual property

All content on this website, including but not limited to text, graphics, images, logos, audio clips, and design elements, is the property of Nicole Wade Okereke or its content suppliers and is protected by copyright, trademark, and other intellectual property laws. You may not copy, modify, reproduce, distribute, republish, download, or create derivative works from any website content without prior written consent from Alex Morgan. Any unauthorized use of intellectual property may result in civil or criminal penalties.


4. Disclaimer of warranties

The website and its content are provided on an "as is" and "as available" basis. Nicole Wade Okereke makes no representations or warranties of any kind, express or implied, including but not limited to the accuracy, completeness, reliability, or availability of the website or its content, the absence of viruses or other harmful components, or any implied warranties of merchantability, fitness for a particular purpose, or non-infringement. Your use of the website is at your own risk. We do not guarantee that the website will be uninterrupted or error-free.


5. Limitation of liability

To the maximum extent permitted by law, Nicole Wade Okereke and our affiliates, officers, employees, or agents shall not be liable for any direct, indirect, incidental, special, consequential, or punitive damages arising from or related to your use or inability to use the website, errors, omissions, or inaccuracies in the website content, any unauthorized access to or use of our servers and any personal information stored therein, or any bugs, viruses, or harmful components transmitted through the website. This limitation applies even if we have been advised of the possibility of such damages.


6. Third-party links

This website may contain links to third-party websites or services that are not owned or controlled by us. We do not endorse or assume any responsibility for the content, privacy practices, or terms of these third-party sites. Accessing third-party links is at your own risk. We recommend reviewing the terms and privacy policies of any third-party websites you visit.


7. Privacy policy

Your use of this website is also governed by our Privacy Policy, which explains how we collect, use, and protect your information.


8. User conduct

Users are responsible for ensuring that any content they submit or communicate through this website does not violate any applicable laws or regulations, infringe upon the rights of any third party, including intellectual property rights, or contain any harmful, obscene, defamatory, or illegal material. We reserve the right to monitor, remove, or refuse any content that violates these terms or is otherwise deemed inappropriate.


9. Modification of terms

We reserve the right to update, modify, or replace any part of these Terms of Service at our discretion. Any changes will be posted on this page with an updated revision date. It is your responsibility to review these terms periodically for updates. Continued use of the website following any changes constitutes acceptance of those changes.


10. Governing law and jurisdiction

These terms are governed by and construed in accordance with the laws of Greece, without regard to its conflict of law principles. Any disputes arising under these terms shall be resolved exclusively in the courts located in Greece.


11. Indemnification

You agree to indemnify, defend, and hold harmless Nicole Wade Okereke, our affiliates, officers, employees, agents, licensors, and service providers from and against any claims, liabilities, damages, judgments, awards, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising from your violation of these terms or your use of the website.


11. Contact

If you have any questions or concerns about these Terms of Service, please contact us through the website form.